Ball of Confusion
If you were forced to find a way to make the public even more confused about HD they were before, what would you do? How about giving them a format war over two new high-priced DVD formats, then create a state of uncertainty over whether or not movies will employ an "image constraint token" to reduce resolution (to 960 x 540) for sets lacking an HDMI input?
One more thing; have stores demo players with regular DVDs (as HD Beat is reporting in regards to the launch of the HD-DVD format). (Although this may well be because there are only four movies available in this format now, which rises to a whopping seven on Tuesday, 4/25.)
Could you do better than that? I don't think I could, either.